Type test, 28 October 2026

Pick the headline font and the gold.

Same headline, same layout, six fonts. Then three ways to set the gold word. Every gold word in part one uses the icon sweep so the fonts compare fairly.

Part one

Headline font.

A. New Hero Black, the website now

A. New Hero Black, the website now

Round and friendly. This is the "bubble" feel at big sizes.

B. Europa Grotesk SH Bold, your pick

B. Europa Grotesk SH Bold, your pick

Sharper, tighter, more editorial. Reads premium at headline size. Needs a webfont licence before it goes live.

C. Europa Grotesk SH Demi Bold

C. Europa Grotesk SH Demi Bold

Same family a step lighter. Calmer, still punchy.

D. Helvetica Now Display ExtraBold

D. Helvetica Now Display ExtraBold

Closest to Europa. Also needs a webfont licence.

E. Neuzeit Grotesk Bold

E. Neuzeit Grotesk Bold

Lighter and wider. Loses the punch.

F. Roc Grotesk Bold

F. Roc Grotesk Bold

Quirky and techy. Fights the gold more than the others.

Part two

The gold word.

All three set in Europa Grotesk Bold.

1. Flat gold, the website now

1. Flat gold, the website now

Almost one colour. Reads flat.

2. Icon sweep

2. Icon sweep

The h icon's gold: deeper tan at the ends, a near white band through the middle.

3. Icon sweep with lift and glow

3. Icon sweep with lift and glow

Same sweep plus a hard shadow under and a soft gold glow. This is the one that pops.